Are you staying on top of your SEO game? As a digital marketer, it’s crucial to stay on your toes given all the updates Google releases for its search algorithm. What used to work a few weeks back may no longer be effective today. By keeping up with the latest trends, you can ensure that your website remains well-optimized and accessible to the most relevant keywords. Here are some of the things that work effectively in SEO in 2017.
Over the past couple of years, Google has placed an increasing emphasis on page load speed. This is their attempt to deliver the best user experience for their users while convincing webmasters to make their websites faster. Instead of spending all your time uninstalling plugins and shrinking image sizes, you should try to learn how networking influences your page load speed. Making the switch from HTTP/1.1 to HTTP/2 can mean a world of difference. Not only does this new protocol make your website more secure, but it also speeds it up by a huge margin.
Do Keyword Research Intelligently
Back in the day, keyword research only involved entering a particular keyword and then finding other related search terms that receive a ton of searches per month. Today, it’s more important to focus on keywords with high commercial value instead of looking at search volume alone. Of course, keyword stuffing no longer works. The same goes for targeting multiple derivations of the same keyword. With the release of RankBrain, Google now understands that despite the variations, different keywords refer to the same thing. Exert more effort in creating the best content for your target audience.
Learn What Your Audience Loves
It has become clear that online users love visual content. Yes, traditional text continues to be effective. But the last thing your visitors want to see on your site is a large block of text that makes reading difficult. Give them something to capture their attention, such as high-quality images and short but entertaining videos. Including rich media in your posts can increase engagement rates significantly.
Focus On Mobile
Did you know that Google is working on their mobile-first index? Despite mobile searches surpassing desktop searches for several years now, Google was still using the desktop version of websites when weighing the different ranking factors. But since online search is now driven by mobile, it only makes sense to consider the mobile version of websites to determine where they should rank in the search index. If you still aren’t using a mobile-friendly website, then it’s high time to make the switch.
Deliver Optimal User Experience
RankBrain and its machine learning capabilities have made Google much smarter in determining what search listings provide the best user experience for visitors. Sure, you can optimize your posts with the right target keywords. But if you fail to complement this with excellent user experience, then your visitors will be quick to hit the back button to visit other websites. As noted, fast page load speed helps in this regard. The same goes for easy-to-use navigation and well-placed advertisements and calls to action.
By implementing these five SEO trends in 2017, you should see a significant improvement in rankings, site traffic, and conversions. Start formulating your next strategy around these trends instead of putting them on the backburner. Otherwise, you risk getting left behind by your competitors. And as always, make sure that you stay on top of all the changes happening in the SEO landscape. Making necessary adjustments is exactly what you need to come up with successful SEO campaigns.