20 Sales and Marketing Quotes That Will Pump You Up

Take inspiration from the following sales and marketing quotes to motivate you to generate your B2B leads and sales:

  1. “Your business is never really good or bad ‘out there.’ Your business is either good or bad right between your own two ears.” – Zig Ziglar
  2. “Every email is an opportunity to test a different benefit or angle.” – Heather Morgan
  3. “The brutal fact is the number one reason for failure in sales is an empty pipe, and, the root cause of an empty pipeline is the failure to prospect.” – Jeb Blount
  4. “In today’s business environment, a company’s website is the key to their entire business.” – Marcus Sheridan
  5. “Your future prospects resemble your best customers, and that’s the place you should start.” – Holger Schulze
  6. “There is no sale without the story; no knockout without the setup.” – Gary Vaynerchuk

Quotes Involving B2B Sales and Marketing Relationship

  1. “The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.” – Jill Rowley
  2. “Sales and marketing alignment is about one shared goal: revenue that is delivered or over-delivered every quarter. There will always be tension, but that tension can be positive if there is a culture of clear expectations and communication.” – Craig Rosenberg
  3. “CEOs that build their organization’s processes, technology and culture around the experience buyers want and value outperform their peers. That starts by aligning sales and marketing, not by resolving differences between them, but by resolving differences between them and the buyer.” – Christine Crandell
  4. “If an opportunity isn’t effectively qualified, the sales rep will operate under the mistaken impression that the deal is theirs to win.” – Dave Stein
  5. “Customers don’t care at all whether you close the deal or not. They care about improving their business. It’s easy to forget this in the heat of a sales cycle.”  – Aaron Ross

Inspirational B2B Sales Generating Quotes

  1. “If the perceived risk of making a change is greater than staying with what they’ve got, you won’t close the business.” – Barbara Giamanco
  2. “If your sales have tanked, maybe the issue is not your lack of sales skills, but you are rushing the knowing and trusting aspect of the buying process.” – Leanne Hoagland-Smith
  3. “You can’t propose a mutually beneficial business relationship if you can’t understand their business.” – Craig Rosenberg
  4. “People buy emotionally, and they justify their decisions intellectually.” – David Sandler
  5. “Remember that failure is an event, not a person. Yesterday ended last night.” – Zig Ziglar
  6. “Prospects are making their purchase decision based on whether they think you understand their problems and you have the knowledge, resources and commitment to solve them.” – Trish Bertuzzi
  7. “When reps take the role of a curious student rather than an informed expert, buyers are much more inclined to engage.” – Jeff Hoffman
  8. “Once you have your questions and stories, map them to the buying process – just as your prospects will experience them.” – Ardath Albee
  9. “Quiet confidence on the part of salespeople goes over just as well as, if not better than, loud talk and bragging.” – Alen Mayer


  1. https://blog.hubspot.com/blog/tabid/6307/bid/33889/17-inspirational-sales-marketing-quotes-to-honor-zig-ziglar.aspx
  2. https://business.linkedin.com/marketing-solutions/blog/content-marketing-thought-leaders/2017/101-sales-and-marketing-quotes-to-read-before-setting-your-strat